We've Got Receipts

    — Topic —

    Advertising Industry

    2 receipts tracked • 100% industry hit rate

    — Filed —

    2 receipts on Advertising Industry

    Browse all →

    RECEIPT #LOU-PA

    JUN 01, 2023

    Called it.

    PREDICTION BY

    Lou Paskalis
    “Lou’s forecast for the future of the advertising industry: “one that includes addressability, quality, and a technical revolution driven by AI.””

    FOLLOW-UP

    Advertising has moved strongly toward addressability (CTV, programmatic, data-driven targeting), quality concerns (brand safety, news investments, misinformation mitigation), and a technical revolution driven by AI in planning, creative, and optimization. These developments closely match his longer-term forecast.

    Advertising IndustryAddressabilityQualityAI

    RECEIPT #LOU-PA

    JAN 15, 2025

    Called it.

    PREDICTION BY

    Lou Paskalis
    ““2025 [the] advertising industry is going to be the symbiosis between connected TV or what we call CTV, retail media networks and then podcasts…””

    FOLLOW-UP

    In 2025, CTV and retail media networks were among the fastest-growing channels, and podcasts continued their "coming of age" in media plans. Many advertisers used CTV for upper-funnel, retail media for mid/low-funnel, and podcasts for niche engagement—effectively the "symbiosis" predicted. This triad became a widely recognized core of modern full-funnel strategy.

    Advertising IndustryCTVRetail Media NetworksPodcasts