The short version

Marc Pritchard predicted on March 26, 2026: “Although those shifts have been in motion for some time, this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce — to…

Prediction by

Marc Pritchard

On March 26, 2026

“Although those shifts have been in motion for some time, this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce — to retail.”

Follow-up

Observable developments in the industry (retail media, data-driven targeting, AI-assisted creative optimization) are directionally consistent with the forecast for continuous, one-to-one, AI-turbocharged, and commerce-linked brand building. However, it's too early to judge the long-term accuracy or the full realization of a 'new S-curve' by August 2026.

From the High Caliber AI network — see the AI for PR module in the course.