The short version

Marc Pritchard predicted on January 1, 2024: “…this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce -- to retail. …get in shape. Get in shape for the sprint.…

Prediction by

Marc Pritchard

On January 1, 2024

“…this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce -- to retail. …get in shape. Get in shape for the sprint. And the sprint is going to be a marathon sprint, because this world has become much more of a continuous flow of activity.”

Follow-up

Subsequent industry developments, increased investment in retail media, and the widespread adoption of AI for personalization and optimization confirm the trends Pritchard predicted regarding data/AI-driven, continuous, one-to-one, and commerce-linked brand building.

From the High Caliber AI network — see the AI for PR module in the course.