The short version

Marc Pritchard predicted on October 28, 2024: “It’s remarkable because it allows us now to test ads in hours for thousands versus what used to be weeks and 30,000 to test one ad. We can iterate far more quickly as a result of using that.” Verdict: Still evolving. Pritchard stated his company is already experiencing this, but independent verification or…

Prediction by

Marc Pritchard

On October 28, 2024

“It’s remarkable because it allows us now to test ads in hours for thousands versus what used to be weeks and 30,000 to test one ad. We can iterate far more quickly as a result of using that.”

Follow-up

Pritchard stated his company is already experiencing this, but independent verification or quantified results beyond his contemporaneous claim are not available.

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