The short version

Marc Pritchard predicted on March 26, 2026: “Although those shifts have been in motion for some time, this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce -- to…

Prediction by

Marc Pritchard

On March 26, 2026

“Although those shifts have been in motion for some time, this turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce -- to retail.”

Follow-up

The shift towards AI-driven, continuous brand building and stronger links between media and commerce is an ongoing trend that Pritchard continues to advocate for and is reflected in industry discussions.

From the High Caliber AI network — see the AI for PR module in the course.