The short version

Marc Pritchard predicted on May 14, 2024: “In the past, we've had both a P&G and a brand focus, and this time we just really decided we're going to go focus, not 100%, but much more prominently, on brands.” Verdict: Called it. P&G indeed focused more prominently on individual brands rather than the corporate P&G brand during the Paris 2024…

Prediction by

Marc Pritchard

On May 14, 2024

“In the past, we've had both a P&G and a brand focus, and this time we just really decided we're going to go focus, not 100%, but much more prominently, on brands.”

Follow-up

P&G indeed focused more prominently on individual brands rather than the corporate P&G brand during the Paris 2024 Olympics, as evidenced by their marketing activities and public statements throughout the Games.

From the High Caliber AI network — see the AI for PR module in the course.