The short version

Marc Pritchard predicted on March 27, 2026: “this turbocharge of data and AI” as “leading to a new S‑curve of brand building. A transformation of brand‑building to a continuous flow of how we engage consumers on a far more one‑to‑one basis.” Verdict: Still evolving. Pritchard's own description of P&G’s use of AI in the same interview indicates they are moving…

Prediction by

Marc Pritchard

On March 27, 2026

“this turbocharge of data and AI” as “leading to a new S‑curve of brand building. A transformation of brand‑building to a continuous flow of how we engage consumers on a far more one‑to‑one basis.”

Follow-up

Pritchard's own description of P&G’s use of AI in the same interview indicates they are moving towards a continuous-flow model, using AI for rapid prototyping and 'fast cycle content'. His subsequent LinkedIn post (April 2026) reiterates this shift as actively underway. The prediction is partially validated within P&G, but full industry-wide validation is still unfolding.

From the High Caliber AI network — see the AI for PR module in the course.