— Topic —
3 receipts tracked • 100% industry hit rate
— Filed —
RECEIPT #TAMEKA
MAR 09, 2023
PREDICTION BY
Tameka Kee“I think it’s only going to continue. I don’t know what is coming, but I do know that we’re not going back to doing business the way that we were before.”
FOLLOW-UP
While there have been significant movements towards greater data privacy and regulation since this prediction, the landscape continues to evolve with new technologies and legislative efforts.
ORIGINAL SOURCE
jmacpr.comRECEIPT #MARC-P
MAR 26, 2024
PREDICTION BY
Marc Pritchard“This turbocharge of data and AI is leading to a new S-curve of brand building. A transformation of brand-building to a continuous flow of how we engage consumers on a far more one-to-one basis. And connecting our brands directly to commerce -- to retail. We saw that merge happen in China over the last several years, and it’s now happening at a rapid pace. We’re starting to see it happening in places like India, and places in Southeast Asia. And we’re seeing it rapidly happen here in the United States.”
FOLLOW-UP
Pritchard predicted a 'new S-curve of brand building' driven by data and AI, leading to 'one-to-one' consumer engagement and direct connection to retail, happening at a 'rapid pace' in various regions including the US. Since 2024, there has been a broad and observable acceleration in retail media, performance marketing, and data-driven commerce across the globe, with a focus on personalized consumer engagement and direct-to-consumer strategies. Major brands, including P&G, have significantly increased their investments and capabilities in these areas, confirming the predicted 'rapid pace' of transformation towards a more integrated media and commerce ecosystem.
ORIGINAL SOURCE
MediaPostRECEIPT #ARI-PA
JUN 25, 2024
PREDICTION BY
Ari Paparo“The biggest trends in advertising right now are the move to advanced audiences and the use of deterministic first-party data.”
FOLLOW-UP
First-party data and advanced audience solutions have indeed become central to advertising strategies, validating this as a dominant trend.
ORIGINAL SOURCE
jonathanmendezblog.com