The short version

Mark Ritson predicted on January 1, 2025: “AI can now produce market research without talking to consumers, at incredible speeds and very low cost. We’re removing the need for market research.” Verdict: Still evolving. This is an ongoing development and the full extent of AI 'removing the need for market research' is still evolving.

Prediction by

Mark Ritson

On January 1, 2025

“AI can now produce market research without talking to consumers, at incredible speeds and very low cost. We’re removing the need for market research.”

Follow-up

This is an ongoing development and the full extent of AI 'removing the need for market research' is still evolving.

From the High Caliber AI network — see the AI for PR module in the course.