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    Market Research

    2 receipts tracked

    — Filed —

    2 receipts on Market Research

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    RECEIPT #MARK-R

    JAN 01, 2024

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “We’ve now reached the point where the data can match a human survey and it can do it almost immediately… By the 2030s, we will be looking at systems that do these things for us.”

    FOLLOW-UP

    As of mid-2026, synthetic data and AI testing tools are widely used in concept testing and forecasting, and Ritson's description of parity with human surveys in speed and accuracy aligns with the state of advanced research platforms. However, full replacement of human research and planning is incomplete. His prediction is on a long-term trajectory toward the 2030s, making it an evolving situation rather than a fully realized outcome.

    ORIGINAL SOURCE

    ADMA
    AISynthetic DataMarket ResearchAutomation

    RECEIPT #MARK-R

    JAN 01, 2025

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “AI can now produce market research without talking to consumers, at incredible speeds and very low cost. We’re removing the need for market research.”

    FOLLOW-UP

    This is an ongoing development and the full extent of AI 'removing the need for market research' is still evolving.

    ORIGINAL SOURCE

    Brand Equity
    AIMarket ResearchSynthetic Data