The short version

Mark Ritson predicted on November 19, 2024: “We're definitely living in a post-purpose world; I think 2024 was the year we realised it was all a load of bollocks.” Verdict: Partially right. Marketing narratives align with 'post-purpose', but ESG remains structurally significant in corporate practice and regulation.

Prediction by

Mark Ritson

On November 19, 2024

“We're definitely living in a post-purpose world; I think 2024 was the year we realised it was all a load of bollocks.”

Follow-up

Marketing narratives align with 'post-purpose', but ESG remains structurally significant in corporate practice and regulation.

From the High Caliber AI network — see the AI for PR module in the course.