— Topic —
2 receipts tracked • 50% industry hit rate
— Filed —
RECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“We're definitely living in a post-purpose world; I think 2024 was the year we realised it was all a load of bollocks.”
FOLLOW-UP
Marketing narratives align with 'post-purpose', but ESG remains structurally significant in corporate practice and regulation.
ORIGINAL SOURCE
Mi3.com.auRECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“He [Ritson] told an ADMA-hosted event that purpose and ESG are likewise on the nose as global politics swing hard to the right, and that the days of brands getting away with bumping up prices and still seeing growth are ‘over’.' And 'only the ‘naive’ now position [purpose] as a revenue driver.”
FOLLOW-UP
Substantial qualitative support for less credulous use of 'purpose' and increased pricing resistance, aligning with his directional prediction.
ORIGINAL SOURCE
www.mi-3.com.au