The short version

Mark Ritson predicted on January 1, 2025: “It doesn’t have to be this super complex marketing with ridiculous segmentation like in the past. Just identify distinct clusters of customers who, in a certain place, at a certain time with certain needs, you can activate.” Verdict: Still evolving. This is a strategic recommendation rather than a discrete, verifiable prediction, and its…

Prediction by

Mark Ritson

On January 1, 2025

“It doesn’t have to be this super complex marketing with ridiculous segmentation like in the past. Just identify distinct clusters of customers who, in a certain place, at a certain time with certain needs, you can activate.”

Follow-up

This is a strategic recommendation rather than a discrete, verifiable prediction, and its adoption and effectiveness would be an evolving trend.

From the High Caliber AI network — see the AI for PR module in the course.