RECEIPT #MARK-R
JAN 01, 2025
PREDICTION BY
Mark Ritson“It doesn’t have to be this super complex marketing with ridiculous segmentation like in the past. Just identify distinct clusters of customers who, in a certain place, at a certain time with certain needs, you can activate.”
FOLLOW-UP
This is a strategic recommendation rather than a discrete, verifiable prediction, and its adoption and effectiveness would be an evolving trend.
ORIGINAL SOURCE
Brand Equity