Receipt

    Filed July 14, 2026

    Called it.

    The short version

    Mark Ritson predicted on November 19, 2024: “purpose and ESG are likewise on the nose as global politics swing hard to the right” Verdict: Called it. Ritson said purpose and ESG were falling out of favor as politics moved right. By 2025-2026, ESG language retreated from corporate disclosures and investor focus, ESG-designated funds saw sustained outflows, and firms increasingly removed…

    Prediction by

    Mark Ritson

    On November 19, 2024

    “purpose and ESG are likewise on the nose as global politics swing hard to the right”

    Follow-up

    Ritson said purpose and ESG were falling out of favor as politics moved right. By 2025-2026, ESG language retreated from corporate disclosures and investor focus, ESG-designated funds saw sustained outflows, and firms increasingly removed or rebranded ESG terminology amid political and regulatory pressure.

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