We've Got Receipts

    — Topic —

    Politics

    7 receipts tracked • 80% industry hit rate

    — Filed —

    7 receipts on Politics

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    RECEIPT #BRIAN-

    MAR 18, 2025

    Too early to tell.

    PREDICTION BY

    Brian Wieser
    “Our new forecast for 2025 now calls for 3.6% growth excluding political advertising… Beyond 2025, Madison and Wall has ‘generally moderated’ its growth expectations slightly ‘to better reflect the growth challenges that are likely to occur if the administration’s policies are pursued as we expect them to be,’ he says, putting the annual growth rate at roughly 3.5% for the next few years.”

    FOLLOW-UP

    This is a multi-year forecast extending beyond 2025, and it is too early to determine the outcome. No information in the provided snippets confirms or denies this prediction.

    ORIGINAL SOURCE

    RBR
    AdvertisingEconomyPoliticsForecast

    RECEIPT #MARK-R

    NOV 19, 2024

    Partially right.

    PREDICTION BY

    Mark Ritson
    “We’re definitely living in a post-purpose world; I think 2024 was the year we realised it was all a load of bollocks.”

    FOLLOW-UP

    There is clear evidence of political polarization and increased scrutiny or backlash against overtly 'woke' brand positioning. However, ESG and sustainability investment persist, and many brands continue purpose-framed campaigns, albeit with moderated tone. The 'post-purpose' framing overstates the elimination of purpose-led marketing.

    ORIGINAL SOURCE

    Mi3
    ESGBrand PurposePolitics

    RECEIPT #MARK-R

    NOV 19, 2024

    Called it.

    PREDICTION BY

    Mark Ritson
    “We're definitely living in a post-purpose world; I think 2024 was the year we realised it was all a load of bollocks. …purpose and ESG are likewise on the nose as global politics swing hard to the right, and that the days of brands getting away with bumping up prices and still seeing growth are ‘over’.”

    FOLLOW-UP

    Marketers and commentators increasingly describe a cooling of enthusiasm for “brand purpose” and ESG-driven campaigns. Several high-profile brands have dialled back explicit social/political activism, and political environments in several major markets have moved rightward.

    ORIGINAL SOURCE

    Mi3
    ESGBrand PurposePolitics

    RECEIPT #MARK-R

    NOV 19, 2024

    Partially right.

    PREDICTION BY

    Mark Ritson
    “He [Ritson] told an ADMA-hosted event that purpose and ESG are likewise on the nose as global politics swing hard to the right, and that the days of brands getting away with bumping up prices and still seeing growth are ‘over’.' And 'only the ‘naive’ now position [purpose] as a revenue driver.”

    FOLLOW-UP

    Substantial qualitative support for less credulous use of 'purpose' and increased pricing resistance, aligning with his directional prediction.

    ORIGINAL SOURCE

    www.mi-3.com.au
    ESGPurpose MarketingPoliticsPricing

    RECEIPT #MARK-R

    NOV 19, 2024

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    “purpose and ESG are likewise on the nose as global politics swing hard to the right”

    FOLLOW-UP

    The supplied results do not include a direct later measurement of purpose/ESG's market status. The forecast is therefore not independently verified from the given material. Still evolving.

    ORIGINAL SOURCE

    Mi3
    ESGPolitics

    RECEIPT #ARI-PA

    JAN 01, 2025

    Called it.

    PREDICTION BY

    Ari Paparo
    ““Tik Tok Ban: It’s gone to the Supreme Court, and President-elect Trump has come out on the app’s side.””

    FOLLOW-UP

    The TikTok ban remained a majoy legal and political issue through 2024-2025, so the broad prediction that this conversation would continue was accurate. However, Donald Trump did not become President-elect in late 2024, altering the specific scenario of the prediction.

    ORIGINAL SOURCE

    news.marketecture.tv
    Social MediaPoliticsRegulation

    RECEIPT #ARI-PA

    DEC 01, 2024

    Called it.

    PREDICTION BY

    Ari Paparo
    “Tik Tok Ban: It’s gone to the Supreme Court, and President-elect Trump has come out on the app’s side.”

    FOLLOW-UP

    As of the end of 2025, there has been no definitive Supreme Court ruling on a TikTok ban, and the specific condition of 'President-elect Trump' in late 2024/early 2025 did not occur.

    ORIGINAL SOURCE

    Marketecture.tv
    TikTokRegulationPolitics