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    — Topic —

    Forecast

    5 receipts tracked • 75% industry hit rate

    — Filed —

    5 receipts on Forecast

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    RECEIPT #BRIAN-

    MAR 18, 2025

    Too early to tell.

    PREDICTION BY

    Brian Wieser
    “Our new forecast for 2025 now calls for 3.6% growth excluding political advertising… Beyond 2025, Madison and Wall has ‘generally moderated’ its growth expectations slightly ‘to better reflect the growth challenges that are likely to occur if the administration’s policies are pursued as we expect them to be,’ he says, putting the annual growth rate at roughly 3.5% for the next few years.”

    FOLLOW-UP

    This is a multi-year forecast extending beyond 2025, and it is too early to determine the outcome. No information in the provided snippets confirms or denies this prediction.

    ORIGINAL SOURCE

    RBR
    AdvertisingEconomyPoliticsForecast

    RECEIPT #BRIAN-

    DEC 10, 2024

    Called it.

    PREDICTION BY

    Brian Wieser
    “Last week, Wieser… published his quarterly forecast of industry growth, finding that US ad revenue grew roughly 9% this year, nearly 1.8% higher than he previously forecast. However, he’s already tamped down his expectations for the new year, calling for growth of 4.5%.”

    FOLLOW-UP

    Wieser's December 2024 prediction of 4.5% growth for 2025 was subsequently downgraded to 3.6% by March 2025, confirming the prediction that he would 'tamp down' expectations for the new year (2025).

    ORIGINAL SOURCE

    Marketing Brew
    AdvertisingEconomyForecast

    RECEIPT #BRIAN-

    APR 21, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “For this year [2024], digital ad revenues are anticipated to increase by 10.7%, nearly doubling the overall growth in advertising expenditures.”

    FOLLOW-UP

    While later forecasts mention digital share projections, the provided snippets do not contain specific realized data on digital ad revenue growth for 2024 to confirm or deny the 10.7% prediction.

    ORIGINAL SOURCE

    Forbes
    Digital AdvertisingAdvertisingForecast

    RECEIPT #BRIAN-

    JUN 05, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “He thus predicted Q3 and Q4 2024 to grow 'at a slightly slower pace on the back of relatively difficult comparables.'”

    FOLLOW-UP

    While Wieser maintained his expectation of H2 2024 deceleration as of September 2024, the strong Q2 performance (9.6% growth) contradicted an *imminent* slowdown. The provided snippets do not contain actual realized Q3 and Q4 2024 growth figures to definitively confirm or deny the H2 deceleration.

    ORIGINAL SOURCE

    The Media Leader
    AdvertisingEconomyForecast

    RECEIPT #BRIAN-

    MAR 25, 2024

    Partially right.

    PREDICTION BY

    Brian Wieser
    “U.S. ad industry revenue should increase a bit more this quarter and year than previously expected thanks to improved economic conditions and forecasts… The industry analyst now expects 5.6% growth in 2024, up from a prior 5.2% annual growth forecast.”

    FOLLOW-UP

    Wieser's March 2024 forecast of 5.6% growth for the U.S. ad industry in 2024 (excluding political) was later revised upward repeatedly to 7.2% by September 2024, indicating the actual performance was stronger than initially predicted in March.

    ORIGINAL SOURCE

    Ad Age
    AdvertisingEconomyForecast