The short version

Mark Ritson predicted on November 19, 2024: “He [Ritson] told an ADMA-hosted event that purpose and ESG are likewise on the nose as global politics swing hard to the right, and that the days of brands getting away with bumping up prices and still seeing growth are ‘over’.' And 'only the ‘naive’ now position [purpose] as a revenue driver.” Verdict:…

Prediction by

Mark Ritson

On November 19, 2024

“He [Ritson] told an ADMA-hosted event that purpose and ESG are likewise on the nose as global politics swing hard to the right, and that the days of brands getting away with bumping up prices and still seeing growth are ‘over’.' And 'only the ‘naive’ now position [purpose] as a revenue driver.”

Follow-up

Substantial qualitative support for less credulous use of 'purpose' and increased pricing resistance, aligning with his directional prediction.

From the High Caliber AI network — see the AI for PR module in the course.