The short version

Mark Ritson predicted on November 24, 2024: “The real interest is not just making ads, but the strategic wheelhouse that is coming along very quickly… I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions. I don’t think it will eliminate the need for big creative agencies, humans will always do that better,…

Prediction by

Mark Ritson

On November 24, 2024

“The real interest is not just making ads, but the strategic wheelhouse that is coming along very quickly… I think [AI innovations] will eliminate a lot of the media planning and the strategic planning functions. I don’t think it will eliminate the need for big creative agencies, humans will always do that better, but the rest of it is a very interesting proposition and coming faster than we think.”

Follow-up

This prediction discusses future impacts of AI on strategic planning and media planning, distinguishing it from creative agencies. It is too early to determine the outcome.

From the High Caliber AI network — see the AI for PR module in the course.