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2 receipts tracked
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RECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“I don't think it eliminates the need for big creative agencies”
FOLLOW-UP
No supplied source confirms this outcome either way. Later sources still describe creative work as less immediately threatened than process-driven functions, which aligns with the prediction but isn't a direct proof. Too early to tell.
ORIGINAL SOURCE
Mi3RECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“Ironically, I don't think it eliminates the need for big creative agencies...”
FOLLOW-UP
In the context of AI's impact, Ritson states that big creative agencies will not be eliminated, a prediction aimed at the 2030s. It is too early to judge, but as of mid-2026, large creative agencies remain relevant, consistent with his forecast.
ORIGINAL SOURCE
www.mi-3.com.au