The short version

Mark Ritson predicted on December 17, 2025: “So, in 2024, Meta generated, according to Reuters’ estimate, about 16 billion dollars of revenues from fraudulent advertising. ... Facebook is making billions from fraudulent advertising, and everyone’s looking the wrong way.” Verdict: Called it. Ritson framed Meta's reliance on fraudulent ad revenue as an ongoing structural issue. As of mid-2026, major platforms…

Prediction by

Mark Ritson

On December 17, 2025

“So, in 2024, Meta generated, according to Reuters’ estimate, about 16 billion dollars of revenues from fraudulent advertising. ... Facebook is making billions from fraudulent advertising, and everyone’s looking the wrong way.”

Follow-up

Ritson framed Meta's reliance on fraudulent ad revenue as an ongoing structural issue. As of mid-2026, major platforms including Meta continue to face scrutiny over scam advertising, with recurring media and regulatory coverage suggesting the problem persists at scale, aligning with his implied forecast.

From the High Caliber AI network — see the AI for PR module in the course.