The short version

Mark Ritson predicted on November 19, 2024: “I don't think it eliminates the need for big creative agencies” Verdict: Too early to tell. No supplied source confirms this outcome either way. Later sources still describe creative work as less immediately threatened than process-driven functions, which aligns with the prediction but isn't a direct proof. Too early to tell.

Prediction by

Mark Ritson

On November 19, 2024

“I don't think it eliminates the need for big creative agencies”

Follow-up

No supplied source confirms this outcome either way. Later sources still describe creative work as less immediately threatened than process-driven functions, which aligns with the prediction but isn't a direct proof. Too early to tell.

From the High Caliber AI network — see the AI for PR module in the course.