The short version

Mark Zuckerberg predicted on October 23, 2012: “Over the long term, we believe that the opportunity to monetize mobile and feed-based ads is at least as big as, and likely bigger than, the opportunity we’ve had on desktop.” Verdict: Called it. Within several years, the majority of Facebook’s ad revenue came from mobile feed ads, exceeding desktop revenue, clearly realizing…

Prediction by

Mark Zuckerberg

On October 23, 2012

“Over the long term, we believe that the opportunity to monetize mobile and feed-based ads is at least as big as, and likely bigger than, the opportunity we’ve had on desktop.”

Follow-up

Within several years, the majority of Facebook’s ad revenue came from mobile feed ads, exceeding desktop revenue, clearly realizing Zuckerberg's prediction.

From the High Caliber AI network — see the AI for PR module in the course.