The short version

Mary Meeker predicted on May 28, 2014: “Social and mobile are under-monetized relative to time spent, suggesting significant ad growth ahead.” Verdict: Called it. Social ad spend did grow rapidly and became one of the largest digital categories, consistent with Meeker's prediction of 'significant ad growth ahead'.

Prediction by

Mary Meeker

On May 28, 2014

“Social and mobile are under-monetized relative to time spent, suggesting significant ad growth ahead.”

Follow-up

Social ad spend did grow rapidly and became one of the largest digital categories, consistent with Meeker's prediction of 'significant ad growth ahead'.

From the High Caliber AI network — see the AI for PR module in the course.