The short version

Mary Meeker predicted on May 27, 2015: “There is a $25B+ opportunity in the U.S. for Internet — led by mobile and social — to gain share from print and other legacy media as ad spend catches up to time spent.” Verdict: Called it. Social platforms became core budget lines, and global and U.S. social ad spend grew far faster…

Prediction by

Mary Meeker

On May 27, 2015

“There is a $25B+ opportunity in the U.S. for Internet — led by mobile and social — to gain share from print and other legacy media as ad spend catches up to time spent.”

Follow-up

Social platforms became core budget lines, and global and U.S. social ad spend grew far faster than most offline channels, validating the directional prediction of substantial share gain for social and mobile.

From the High Caliber AI network — see the AI for PR module in the course.