The short version

Max Willens predicted on May 6, 2026: “My prediction is that 2026 will be the year that creators and retail media networks begin to work together more visibly. And so, I just think that as retail media networks look to find ways to broaden their appeal to brands and find ways to deliver on not just bottom funnel KPIs, but…

Prediction by

Max Willens

On May 6, 2026

“My prediction is that 2026 will be the year that creators and retail media networks begin to work together more visibly. And so, I just think that as retail media networks look to find ways to broaden their appeal to brands and find ways to deliver on not just bottom funnel KPIs, but really full funnel objectives, you’re going to see more of this.”

Follow-up

Retail media and creator marketing have both seen significant growth. Industry practices and product launches support the idea that collaborations became more visible. However, a quantitative metric for 'more visibly' working together is not available in public sources to definitively confirm the prediction.

From the High Caliber AI network — see the AI for PR module in the course.