The short version

Megan Clarken predicted on July 26, 2022: “Enabling commerce everywhere so that every media experience that you have on the open internet is one that immerses you in a commerce experience — that is the gift of commerce media. Commerce media will expand beyond retailers.” Verdict: Partially right. The trend of commerce media expanding beyond retailers is accurate and widely…

Prediction by

Megan Clarken

On July 26, 2022

“Enabling commerce everywhere so that every media experience that you have on the open internet is one that immerses you in a commerce experience — that is the gift of commerce media. Commerce media will expand beyond retailers.”

Follow-up

The trend of commerce media expanding beyond retailers is accurate and widely reflected in the market. However, the aspirational 'every media experience' being commerce-immersed has not literally materialized.

From the High Caliber AI network — see the AI for PR module in the course.