We've Got Receipts

    — Topic —

    Commerce Media

    4 receipts tracked • 100% industry hit rate

    — Filed —

    4 receipts on Commerce Media

    Browse all →

    RECEIPT #BRIAN-

    APR 21, 2024

    Story still evolving.

    PREDICTION BY

    Brian Wieser
    “Wieser highlights 'commerce media'… as leading segments.”

    FOLLOW-UP

    This is a qualitative prediction about a trend. While commerce media continues to be a focus, the degree to which it is 'leading' is subjective and not definitively confirmed or refuted by the provided materials.

    ORIGINAL SOURCE

    Forbes
    Commerce MediaRetail MediaAd Spending

    RECEIPT #BRIAN-

    APR 21, 2024

    Called it.

    PREDICTION BY

    Brian Wieser
    “Within this growth, Wieser highlights ‘commerce media’ … and social commerce as leading segments. ... In addition to ‘commerce media,’ Wieser noted that social media is capturing a significant share of advertising budgets, likely due to the rapid growth of social commerce.”

    FOLLOW-UP

    Wieser's qualitative prediction that commerce media and social commerce would be leading segments and capture a significant share of advertising budgets has been strongly supported by subsequent data and commentary. Retail/commerce media and social platforms have shown outsized growth and are confirmed as major contributors to overall ad growth.

    ORIGINAL SOURCE

    Forbes
    AdvertisingCommerce MediaSocial CommerceBudget AllocationMarket Trends

    RECEIPT #BRIAN-

    APR 21, 2024

    Too early to tell.

    PREDICTION BY

    Brian Wieser
    “Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, by my calculations about 19% of all ad spend.”

    FOLLOW-UP

    This is a prediction for 2028, which has not yet occurred. Intermediate data shows strong growth in retail media, validating the directional call, but the specific numerical targets for 2028 cannot be judged yet.

    ORIGINAL SOURCE

    www.forbes.com
    Retail MediaCommerce MediaAd Revenue

    RECEIPT #BRIAN-

    APR 10, 2024

    Called it.

    PREDICTION BY

    Brian Wieser
    “he currently sees an upside in ad spending as far out as 2028. In looking at specific media, he sees strength in commerce media and weakness in TV advertising.”

    FOLLOW-UP

    Outcomes for 2024-2025 strongly confirm the direction of this qualitative prediction across all points: multi-year ad spending forecasts were revised upward, commerce/retail media showed significant strength and growth exceeding the overall market, and traditional linear TV advertising continued to face structural weakness and decline.

    Advertising GrowthCommerce MediaTV Advertising