The short version

Mike Shields predicted on January 6, 2026: “The big TV media companies will start to collaborate on CTV ad sales and data - led by Paramount.” Verdict: Too early to tell. While collaboration in CTV is a broad trend, a specific, verifiable multi-company collaboration *led by Paramount* for CTV ad sales and data is not documented in the provided sources…

Prediction by

Mike Shields

On January 6, 2026

“The big TV media companies will start to collaborate on CTV ad sales and data - led by Paramount.”

Follow-up

While collaboration in CTV is a broad trend, a specific, verifiable multi-company collaboration *led by Paramount* for CTV ad sales and data is not documented in the provided sources as of mid-2026.

From the High Caliber AI network — see the AI for PR module in the course.