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    Collaboration

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    RECEIPT #MIKE-S

    JAN 06, 2026

    Too early to tell.

    PREDICTION BY

    Mike Shields
    “The big TV media companies will start to collaborate on CTV ad sales and data - led by Paramount.”

    FOLLOW-UP

    While collaboration in CTV is a broad trend, a specific, verifiable multi-company collaboration *led by Paramount* for CTV ad sales and data is not documented in the provided sources as of mid-2026.

    CTVAd SalesCollaborationParamount