The short version

Mike Shields predicted on January 6, 2026: “One of the bigger second-tier retail media networks - like say CVS or Albertsons - will give in, and outsource operations to an aggregator - like say Instacart.” Verdict: Too early to tell. As of mid-2026, there is no public evidence to verify this specific outsourcing scenario.

Prediction by

Mike Shields

On January 6, 2026

“One of the bigger second-tier retail media networks - like say CVS or Albertsons - will give in, and outsource operations to an aggregator - like say Instacart.”

Follow-up

As of mid-2026, there is no public evidence to verify this specific outsourcing scenario.

From the High Caliber AI network — see the AI for PR module in the course.