The short version

Jeremiah Owyang predicted on September 15, 2024: “AI agents will become a new class of customer that brands must market to and serve directly.” Verdict: Partially right. AI agents became a new class of customer in B2B contexts, with significant direct engagement as evidenced by Salesforce's Agentforce success, but did not emerge as a distinct consumer-facing customer segment for direct…

Prediction by

Jeremiah Owyang

On September 15, 2024

“AI agents will become a new class of customer that brands must market to and serve directly.”

Follow-up

AI agents became a new class of customer in B2B contexts, with significant direct engagement as evidenced by Salesforce's Agentforce success, but did not emerge as a distinct consumer-facing customer segment for direct marketing.

From the High Caliber AI network — see the AI for PR module in the course.