The short version

Jeremiah Owyang predicted on October 8, 2024: “Your company will interact with customer AI Agents: We’ll be dealing with AI agents acting on behalf of customers. ... Agent-run organizations will be your customer and even competitor: Fully autonomous, agent-run entities may someday become both your customers and competitors.” Verdict: Partially right. AI agents became a new class of customer in…

Prediction by

Jeremiah Owyang

On October 8, 2024

“Your company will interact with customer AI Agents: We’ll be dealing with AI agents acting on behalf of customers. ... Agent-run organizations will be your customer and even competitor: Fully autonomous, agent-run entities may someday become both your customers and competitors.”

Follow-up

AI agents became a new class of customer in B2B contexts, with significant direct engagement as evidenced by Salesforce's Agentforce success, but did not emerge as a distinct consumer-facing customer segment for direct marketing.

From the High Caliber AI network — see the AI for PR module in the course.