The short version

Jeremiah Owyang predicted on November 4, 2024: “A new software category — AROW (Agent Relationship Optimization Workflow) — will emerge to help brands manage relationships with AI agents.” Verdict: Partially right. While the specific 'AROW' category did not emerge, the underlying need for managing and optimizing workflows with AI agents materialized as 'Multi-Agent Workflow Optimization (MAWO)', as evidenced by the…

Prediction by

Jeremiah Owyang

On November 4, 2024

“A new software category — AROW (Agent Relationship Optimization Workflow) — will emerge to help brands manage relationships with AI agents.”

Follow-up

While the specific 'AROW' category did not emerge, the underlying need for managing and optimizing workflows with AI agents materialized as 'Multi-Agent Workflow Optimization (MAWO)', as evidenced by the rise of multi-agent systems in enterprise processes.

From the High Caliber AI network — see the AI for PR module in the course.