The short version

Ronan Shields predicted on July 27, 2022: “Google will delay third-party cookie deprecation again — Privacy Sandbox isn't ready, regulators aren't satisfied, and the adtech industry is nowhere near migrated.” Verdict: Called it. Validated multiple times: Google delayed in 2022, again in 2024, then in July 2024 abandoned forced deprecation entirely in favor of user choice prompts.

Prediction by

Ronan Shields

On July 27, 2022

“Google will delay third-party cookie deprecation again — Privacy Sandbox isn't ready, regulators aren't satisfied, and the adtech industry is nowhere near migrated.”

Follow-up

Validated multiple times: Google delayed in 2022, again in 2024, then in July 2024 abandoned forced deprecation entirely in favor of user choice prompts.

From the High Caliber AI network — see the AI for PR module in the course.