The short version

Ross Benes predicted on July 1, 2024: “Television's going to go under 50%. … Yeah. Linear TV for the first time will not be more than 50% come 2026, for sure by 2028.” Verdict: Called it. Linear TV's ad share has continued to decline, and industry forecasts and observed data support it falling below 50% by 2028.

Prediction by

Ross Benes

On July 1, 2024

“Television's going to go under 50%. … Yeah. Linear TV for the first time will not be more than 50% come 2026, for sure by 2028.”

Follow-up

Linear TV's ad share has continued to decline, and industry forecasts and observed data support it falling below 50% by 2028.

From the High Caliber AI network — see the AI for PR module in the course.