RECEIPT #ROSS-B
JUL 01, 2024
PREDICTION BY
Ross Benes“Television's going to go under 50%. … Yeah. Linear TV for the first time will not be more than 50% come 2026, for sure by 2028.”
FOLLOW-UP
Linear TV's ad share has continued to decline, and industry forecasts and observed data support it falling below 50% by 2028.
ORIGINAL SOURCE
eMarketer Podcast: The DailyEVIDENCE