The short version

Sam Altman predicted on March 13, 2024: “Sam Altman, CEO of OpenAI, asserts that artificial general intelligence (AGI) will dramatically transform marketing, with 95% of tasks currently performed by marketing agencies, strategists and creative professionals being handled by AI. ... It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly…

Prediction by

Sam Altman

On March 13, 2024

“Sam Altman, CEO of OpenAI, asserts that artificial general intelligence (AGI) will dramatically transform marketing, with 95% of tasks currently performed by marketing agencies, strategists and creative professionals being handled by AI. ... It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly and at almost no cost be handled by the AI … Images, videos, campaign ideas? No problem.”

Follow-up

AI is performing a meaningful fraction of low- and mid-level creative marketing tasks by 2026. However, the specific '95%' figure is not supported by observable adoption data, and AGI (implied to drive this) has not yet been achieved or declared.

From the High Caliber AI network — see the AI for PR module in the course.