The short version

Scott Galloway predicted on January 5, 2024: “Tech of the year will be GLP‑1.” Verdict: Called it. GLP-1 drugs continued explosive growth in prescriptions and revenue through 2024-2025, with major CPG and food companies citing their impact on earnings calls. Media coverage frequently framed GLP-1 drugs as one of the most impactful technologies affecting health and consumer behavior.

Prediction by

Scott Galloway

On January 5, 2024

“Tech of the year will be GLP‑1.”

Follow-up

GLP-1 drugs continued explosive growth in prescriptions and revenue through 2024-2025, with major CPG and food companies citing their impact on earnings calls. Media coverage frequently framed GLP-1 drugs as one of the most impactful technologies affecting health and consumer behavior.

From the High Caliber AI network — see the AI for PR module in the course.