The short version

Scott Galloway predicted on January 1, 2024: “GLP1 … 2024 eine größere gesellschaftliche Auswirkung haben werden als Open AIs jüngstes Sprachmodell GPT4.” Verdict: Called it. GLP-1-based drugs saw massive uptake and media coverage in 2024–2025, with significant impacts on pharma revenues, consumer behavior, and expectations for obesity treatment. Measurable indicators suggest GLP-1 drugs had very substantial real-world impact, arguably more…

Prediction by

Scott Galloway

On January 1, 2024

“GLP1 … 2024 eine größere gesellschaftliche Auswirkung haben werden als Open AIs jüngstes Sprachmodell GPT4.”

Follow-up

GLP-1-based drugs saw massive uptake and media coverage in 2024–2025, with significant impacts on pharma revenues, consumer behavior, and expectations for obesity treatment. Measurable indicators suggest GLP-1 drugs had very substantial real-world impact, arguably more directly felt in everyday lives than GPT-4 for many people in 2024–2025, despite GPT-4's major influence in its own domain.

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