The short version

Scott Galloway predicted on May 4, 2025: “The era of brand is over. I think the era of quote-unquote traditional branding is in fact over.” Verdict: Missed it. As of August 31, 2026, branding remains a central practice in marketing and corporate strategy. While performance marketing and data-driven approaches gained prominence, 'the era of brand' has not literally ended.

Prediction by

Scott Galloway

On May 4, 2025

“The era of brand is over. I think the era of quote-unquote traditional branding is in fact over.”

Follow-up

As of August 31, 2026, branding remains a central practice in marketing and corporate strategy. While performance marketing and data-driven approaches gained prominence, 'the era of brand' has not literally ended.

From the High Caliber AI network — see the AI for PR module in the course.