The short version

Scott Galloway predicted on January 5, 2024: “If 2023 was the year of GPT‑4, 2024 will be the year of GLP‑1. That is, Ozempic, Mounjaro, and all GLP‑1‑related weight loss technology. The first world’s most pressing health problem is not Covid, but obesity. The drug of the decade will be a weight loss drug, not a vaccine. The Tech of…

Prediction by

Scott Galloway

On January 5, 2024

“If 2023 was the year of GPT‑4, 2024 will be the year of GLP‑1. That is, Ozempic, Mounjaro, and all GLP‑1‑related weight loss technology. The first world’s most pressing health problem is not Covid, but obesity. The drug of the decade will be a weight loss drug, not a vaccine. The Tech of the Year, 2024: GLP‑1.”

Follow-up

GLP-1 drugs did become one of the most economically and culturally significant technologies in 2024, at least on par with mainstream AI coverage in business and consumer media.

From the High Caliber AI network — see the AI for PR module in the course.