The short version

Scott Galloway predicted on May 18, 2024: “Apple catches up…my bet is a collaboration with OpenAI and a smarter Siri (long overdue), possibly announced at WWDC in June.” Verdict: Called it. Apple announced Apple Intelligence and an OpenAI partnership at WWDC in June 2024, with significant Siri upgrades released subsequently.

Prediction by

Scott Galloway

On May 18, 2024

“Apple catches up…my bet is a collaboration with OpenAI and a smarter Siri (long overdue), possibly announced at WWDC in June.”

Follow-up

Apple announced Apple Intelligence and an OpenAI partnership at WWDC in June 2024, with significant Siri upgrades released subsequently.

From the High Caliber AI network — see the AI for PR module in the course.