The short version

Scott Galloway predicted on January 13, 2025: “Consumers in 2025 will increasingly look to AI‑enabled platforms to help make purchasing choices” Verdict: Called it. By 2025, leading platforms including Google, Amazon, TikTok, Meta, and major OTAs have integrated AI shopping and recommendation agents. Surveys and usage data from 2025 show rapid growth in AI chat-based travel planning and AI-assisted product…

Prediction by

Scott Galloway

On January 13, 2025

“Consumers in 2025 will increasingly look to AI‑enabled platforms to help make purchasing choices”

Follow-up

By 2025, leading platforms including Google, Amazon, TikTok, Meta, and major OTAs have integrated AI shopping and recommendation agents. Surveys and usage data from 2025 show rapid growth in AI chat-based travel planning and AI-assisted product discovery. The prediction is consistent with observed 2025 behavior, especially regarding travel recommendations.

From the High Caliber AI network — see the AI for PR module in the course.