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    Filed July 16, 2026

    Too early to tell.

    The short version

    Scott Galloway predicted on January 4, 2024: “…and also that the empire strikes back. And that is specifically Alphabet and Microsoft come for traditional AI companies.” Verdict: Too early to tell. The prediction is for 2024, and it's too early to conclusively determine the extent to which Alphabet and Microsoft have 'come for' traditional AI companies by the end of…

    Prediction by

    Scott Galloway

    On January 4, 2024

    …and also that the empire strikes back. And that is specifically Alphabet and Microsoft come for traditional AI companies.

    Follow-up

    The prediction is for 2024, and it's too early to conclusively determine the extent to which Alphabet and Microsoft have 'come for' traditional AI companies by the end of the year.

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    From the High Caliber AI network — see the AI for PR module in the course.