The short version

Scott Galloway predicted on December 15, 2023: “This year the AI bubble won’t burst, but it will deflate. This is inevitable because of overinvestment: More than a quarter of U.S. venture funding went to AI startups last year, and 4 in 5 American unicorns are now AI-related… We’re already seeing it in corporate PR, as the rate of AI mentions…

Prediction by

Scott Galloway

On December 15, 2023

“This year the AI bubble won’t burst, but it will deflate. This is inevitable because of overinvestment: More than a quarter of U.S. venture funding went to AI startups last year, and 4 in 5 American unicorns are now AI-related… We’re already seeing it in corporate PR, as the rate of AI mentions in S&P 500 earnings calls dropped from 35% to 29%. Expect that number to sink lower.”

Follow-up

Largely accurate in spirit: the bubble did not burst, but hype normalized and weaker AI stories deflated while core infrastructure and leading platforms remained strong.

From the High Caliber AI network — see the AI for PR module in the course.