The short version

Scott Galloway predicted on December 1, 2023: “Meta has been keeping its third horse in the barn for years, but there’s dormant upside in a platform with 3 billion users that will soon stir. 2024 is the year the Xenomorph Internecivus Raptus bursts from Meta’s abdomen.” Verdict: Called it. WhatsApp introduced new business tools, expanded payments, and piloted/rolled out ads…

Prediction by

Scott Galloway

On December 1, 2023

“Meta has been keeping its third horse in the barn for years, but there’s dormant upside in a platform with 3 billion users that will soon stir. 2024 is the year the Xenomorph Internecivus Raptus bursts from Meta’s abdomen.”

Follow-up

WhatsApp introduced new business tools, expanded payments, and piloted/rolled out ads in statuses in 2024-2025, contributing to Meta's revenue growth.

From the High Caliber AI network — see the AI for PR module in the course.