The short version

Scott Galloway predicted on March 1, 2024: “If 2023 was AI Star Wars, 2024 will be AI The Empire Strikes Back.” Verdict: Called it. Incumbent big tech firms like Alphabet, Meta, and Microsoft aggressively integrated AI models into their products and services during 2024-2025, demonstrating a strong 'strike back' against AI upstarts, consistent with the metaphor.

Prediction by

Scott Galloway

On March 1, 2024

“If 2023 was AI Star Wars, 2024 will be AI The Empire Strikes Back.”

Follow-up

Incumbent big tech firms like Alphabet, Meta, and Microsoft aggressively integrated AI models into their products and services during 2024-2025, demonstrating a strong 'strike back' against AI upstarts, consistent with the metaphor.

From the High Caliber AI network — see the AI for PR module in the course.