The short version

Shiv Singh predicted on February 18, 2025: “within four years the marketing function … is going to be 25% smaller than [it] was a year ago, … and I have no reason to revise that prediction.” Verdict: Too early to tell. The four-year window extends to approximately 2029, so the outcome is not yet testable. While AI suggests potential for…

Prediction by

Shiv Singh

On February 18, 2025

“within four years the marketing function … is going to be 25% smaller than [it] was a year ago, … and I have no reason to revise that prediction.”

Follow-up

The four-year window extends to approximately 2029, so the outcome is not yet testable. While AI suggests potential for leaner teams, no comprehensive empirical evidence supports a 25% reduction in brand marketing functions currently.

From the High Caliber AI network — see the AI for PR module in the course.