The short version

Shiv Singh predicted on May 6, 2025: “To achieve a new level of precision and competitiveness, marketers have to work with AI. AI agents are the future: They can perform independently, adapt, improve and interact with humans.” Verdict: Still evolving. Agentic AI products are being launched and adopted, demonstrating a trend towards autonomous systems in marketing. However, fully autonomous, end-to-end…

Prediction by

Shiv Singh

On May 6, 2025

“To achieve a new level of precision and competitiveness, marketers have to work with AI. AI agents are the future: They can perform independently, adapt, improve and interact with humans.”

Follow-up

Agentic AI products are being launched and adopted, demonstrating a trend towards autonomous systems in marketing. However, fully autonomous, end-to-end AI agents are still emerging rather than being standard practice, with most workflows remaining human-in-the-loop.

From the High Caliber AI network — see the AI for PR module in the course.