— Topic —

    AI Agents

    3 receipts tracked • 75% industry hit rate

    — Filed —

    3 receipts on AI Agents

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    RECEIPT #SHIV-S

    MAY 06, 2025

    Story still evolving.

    PREDICTION BY

    Shiv Singh
    To achieve a new level of precision and competitiveness, marketers have to work with AI. AI agents are the future: They can perform independently, adapt, improve and interact with humans.

    FOLLOW-UP

    Agentic AI products are being launched and adopted, demonstrating a trend towards autonomous systems in marketing. However, fully autonomous, end-to-end AI agents are still emerging rather than being standard practice, with most workflows remaining human-in-the-loop.

    RECEIPT #ALEX-K

    JAN 01, 2024

    Called it.

    PREDICTION BY

    Alex Kantrowitz
    The chatbots and agents are going to merge.

    FOLLOW-UP

    Major tech and CX platforms moved toward integrated 'agentic' systems where chat interfaces can take autonomous actions, aligning with the prediction of functional merging.

    RECEIPT #ARI-PA

    JAN 01, 2024

    Partially right.

    PREDICTION BY

    Ari Paparo
    AI agents may reduce fragmentation by automating buying, negotiation, and optimization across publishers. Agentic buying hints at a future with less friction and more scale.

    FOLLOW-UP

    Major platforms have moved toward “push-button” or highly automated campaign managers. Experimentation with AI copilots in DSPs exists, but the market still features substantial fragmentation.